Category: Marketing

Silicon Valley Jerks And The Companies They Ruin

Auguste Rodin was an obsessive genius, horrid toward his family and other people. This type of personality has been evident throughout history. Silicon Valley high tech jerks have also been around for decades. The “bad” Steve Jobs is only one of many examples. A more recent example would Uber’s Travis Kalanick, whose behavior arguable has severely damaged Uber’s business and its IPO. The conundrum we face with these people is that once they are in place it can be very difficult to remove them.


Auguste Rodin was an obsessive genius, horrid toward his family and other people. This type of personality has been evident throughout history. Silicon Valley high tech jerks have also been around for decades. The “bad” Steve Jobs is only one of many examples. A more recent example would Uber’s Travis Kalanick, whose behavior arguably has severely damaged Uber’s business and its IPO. The conundrum we face with these people is that once they are in place it can be very difficult to remove them

Mayo615 Plans Live Interactive Webinars For French Tech Entrepreneurs

Now that I have a large number of weekly viewers, and subscribers, I want to use this update video to again offer a bit more about myself, and to give you advance notice of my plans for delivering more online streaming and live video content in the next few months. I am specifically looking for your feedback comments to assist me in making those plans most effective.


Seeking Your Feedback To Offer The Most Effective Program of Webinars

Now that I have a large number of weekly viewers, and subscribers, I want to use this update video to again offer a bit more about myself, and to give you advance notice of my plans for delivering more online streaming and live video content in the next few months. I am specifically looking for your feedback comments to assist me in making those plans most effective.

First, I am a Silicon Valley veteran, an Intel alumni. I have started my own companies in North America and Europe, and worked on both sides of the venture capital process. I was the Director of a technology incubator in Silicon Valley, and I have taught entrepreneurship and management at a major university.  I am now planning to offer more in-depth live Webinars specifically targeted for the French Tech entrepreneurial audience.  My plan is to begin offering 1 hour Webinars based on my most popular YouTube Channel weekly teasers beginning in early October. I will eventually be returning permanently to France to offer live seminars.  I am reaching out to you for your feedback on my plans, and your suggestions. Please comment here, and I will respond.

The Critical Role of Corporate Culture

Last week I showed a graphic that at its center had the words “the critical role of corporate culture.” Entrepreneurs need to grasp those words as the very core of the formation and development of their new business. You have a unique opportunity to build the culture you want, to build your team and the values you want your entire team to share. The company will develop its own culture if you do nothing, so it is better to intentionally form it and nurture it.


 

Last week I showed a graphic that at its center had the words “the critical role of corporate culture.” Entrepreneurs need to grasp those words as the very core of the formation and development of their new business. You have a unique opportunity to build the culture you want, to build your team and the values you want your entire team to share.  The company will develop its own culture if you do nothing, so it is better to intentionally form it and nurture it.

Aligning Strategic Vision With Tactical Sales


 

There is a saying that marketing wants the right sale, and sales want a sale right now. As a start-up grows that contradiction often leads to problems. The key is to align strategy with sales development through a bottoms-up approach to developing a strategic focus. Articulate the strategy clearly. Then the strategic planning process begins engaging every person and group in the company. This not only builds a sense of involvement and ownership but creates a positive corporate culture. As an example, Intel is famous for its strategic long-range plan (SLRP) that worked this way. However, this is not to suggest that there are no exceptions to the rule to be considered.

Managing The Accelerated Corporate Lifecycle

Anyone starting a new company should understand the concept of the “corporate life cycle”, and use it as a guide for understanding where the company is in that cycle, to understand the risks at each stage, and to recognize the need for action to change course. This graphic shows a typical corporate life cycle and different possible paths as the company matures. Management of the corporate life cycle also dovetails with the concept of a “strategic inflection point,” which I briefly discussed in my Week 5 Report, The Internet of Things. John Chambers, the former CEO of Cisco Systems has pointed out that the rapid acceleration in market changes has also accelerated the corporate life cycle, emphasizing the importance of understanding it. Companies abound that were initially very successful and yet eventually closed their doors, or were acquired because the company did not anticipate market changes and the need to adapt to the new situation.


As Change Accelerates, More Important Than Ever

Anyone starting a new company should understand the concept of the “corporate life cycle”, and use it as a guide for understanding where the company is in that cycle, to understand the risks at each stage, and to recognize the need for action to change course. This graphic shows a typical corporate life cycle and different possible paths as the company matures. Management of the corporate life cycle also dovetails with the concept of a “strategic inflection point,” which I briefly discussed in my Week 5 Report, The Internet of Things. John Chambers, the former CEO of Cisco Systems has pointed out that the rapid acceleration in market changes has also accelerated the corporate life cycle, emphasizing the importance of understanding it. Companies abound that were initially very successful and yet eventually closed their doors, or were acquired because the company did not anticipate market changes and the need to adapt to the new situation.

Strategic Focus versus Nimbleness

This week I want to discuss the importance of strategic focus, while still being open to possible opportunities, sometimes called corporate “nimbleness,” which may seem like a contradiction. I am a strong believer in strategic focus, however I have also personally experienced a case where an “openness” to opportunity transformed the enterprise from a pedestrian company into a Silicon Valley legend. Ascend Communications was “focused” on ISDN based video conferencing with a modest and profitable OEM agreement with AT&T. However, AT&T came to Ascend and asked if it could solve a much bigger problem…


This week I want to discuss the importance of strategic focus, while still being open to possible opportunities, sometimes called corporate “nimbleness,” which may seem like a contradiction. I am a strong believer in strategic focus, however, I have also personally experienced a case where an “openness” to opportunity transformed the enterprise from a pedestrian company into a Silicon Valley legend. Ascend Communications was “focused” on ISDN based video conferencing with a modest and profitable OEM agreement with AT&T. However, AT&T came to Ascend and asked if it could solve a much bigger problem…

Mayo615’s French Odyssey: A Complete Product

The concept of a Total Product or Complete Product is essential to product success, particularly in an emerging new company. This concept was pioneered by Harvard Business School professor Ted Levitt and later updated and adapted to the high technology industry by a group of us at Intel.


The concept of a Total Product or Complete Product is essential to product success, particularly in an emerging new company. This concept was pioneered by Harvard Business School professor Ted Levitt and later updated and adapted to the high technology industry by a group of us at Intel. Engineers commonly believe that when their product development is finished, the product is ready for market. Nothing could be further from the truth. The engineering “deliverable” is not a product. It must be surrounded by a number of other intangible value items before it is a Complete Product. In Levitt’s model, these items are the augmented product, the expected product, and the potential product. The Intel variant, shown here, is more detailed but essentially very similar.

Mayo615 Has A New Look


Welcome To Mayo615’s New Look

I decided it was time to update the website with a new look. Most importantly, The Mayo615 site now supports Google’s AMP (Accelerated Mobile Pages), an open source initiative, enabling pages to display quickly and optimally on mobile devices. Have a browse and leave me a comment on what you think.

Mayo615’s Odyssey to France: Week 1 Update

Welcome to Mayo615’s Odyssey to France and the first of our Tuesday weekly updates. We invite you to subscribe to our YouTube Channel and follow our weekly updates. In this Week One update we will focus on my first Big Idea, and how I achieved it.  I will also discuss my three most important key takeaways from that experience. We hope that you find this video helpful in achieving your own Big Ideas and goals. So here we go.


Welcome to Mayo615’s Odyssey to France and the first of our Tuesday weekly updates

We invite you to subscribe to our YouTube Channel and to follow our weekly updates

In this Week One update we will focus on my first Big Idea, and how I achieved it.  I will also discuss my three most important key takeaways from that experience. We hope that you find this video helpful in achieving your own Big Ideas and goals. So here we go.

See The Launch Of The MAYO615 YouTube Channel Trailer Here

On this YouTube Channel, we will share our Big Idea: our personal goal and invite you to participate with us, share your comments and questions and perhaps motivate you to achieve your own Big Idea. We will post an update on our project every Tuesday. We invite your comments and questions about your own Big Idea while you follow ours. We will both reply to all comments and will feature the best questions in our YouTube update videos each week. So click SUBSCRIBE and let’s get started!


 

The launch of the Mayo615 YouTube Channel Trailer

 

 

On this YouTube Channel, we will share our Big Idea: our personal goal and invite you to participate with us, share your comments and questions and perhaps motivate you to achieve your own Big Idea. We will post an update on our project every Tuesday. We invite your comments and questions about your own Big Idea while you follow ours. We will both reply to all comments and will feature the best questions in our YouTube update videos each week.

So click SUBSCRIBE and let’s get started!