Big Data, Cloud, Smart Mobile And Even AR Morph Into One Mind Boggling Thing

IEEE Talk: Integrated Big Data, The Cloud, & Smart Mobile: Actually One Big Thing

by David Mayes

This IEEE Talk discusses the three biggest trends in online technology and proposes that in fact, they represent one huge integrated trend that is already having a major impact on the way we live, work and think. The 2012 Obama Campaign’s Dashboard mobile application, integrating Big Data, The Cloud, and Smart Mobile is perhaps the most significant example of this trend, combining all three technologies into one big thing. A major shakeout and industry consolidation seems inevitable. Additional developments as diverse as augmented reality, the Internet of Things, Smart Grid, near field communication, mobile payment processing, and location-based services are also considered as linked to this overall trend.

IEEE Talk: Integrated Big Data, The Cloud, & Smart Mobile: Big Deal or Not? from David Mayes

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IEEE Talk: Integrated Big Data, The Cloud, & Smart Mobile: Big Deal or Not? Presentation Transcript

• 1. Big Data, The Cloud, & Smart Mobile: Integrated Big Deal or Not? ©David Mayes 1
• 2. IEEE: UBC Okanagan Wednesday, February 6th, 2013 ©David Mayes 2
• 3. Speaker Introduction IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 3
• 4. David Mayes: LinkedIn Profile: http://www.linkedin.com/in/mayo615 Personal Blog: http://mayo615.com UBC Office: EME 4151 (250) 807-9821 / Hours by appt. Email: david.mayes@ubc.ca mayo0615@gmail.com Mobile: (250) 864-9552 Twitter: @mayo615 Experience: Executive management, access to venture capital, International business development, sales & marketing, entrepreneurial mentorship, technology assessment, strategic planning, renewable energy technology. Intel Corporation (US/Europe/Japan), 01 Computers Group (UK) Ltd, Mobile Data International (Canada/Intl.), Silicon Graphics (US), Sun Microsystems (US), Ascend Communications (US/Intl.), P-Cube (US/Israel/Intl.), Global Internet Group LLP (US/Intl.), New Zealand Trade & Enterprise. IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 4
• 5. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 5
• 6. Some Historical Context IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 6
• 7. Canada’s McLuhan: The First Hint “The new electronic interdependence recreates the world in the image of a global village.” Marshall McLuhan, “Gutenberg Galaxy”, 1962, Canadian author, educator, & philosopher (1911 – 1980) IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? Video: The “McLuhan” Scene from Annie Hall © David Mayes 7
• 8. Stuart Brand, Jobs & Woz: The Whole Earth Catalog IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 8
• 9. Grove, Noyce and Moore IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? “We had no idea at all that we had turned the first stone on something that was going to be an $80 billion business.” -Gordon Moore ©David Mayes 9
• 10. Sir Tim Berners-Lee and Vin Cerf IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 10
• 11. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
• 12. The Emergence of SoMoClo IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? Social + Mobile + Cloud ©David Mayes 12
• 13. Emergence of Social Media IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 13
• 14. 2012 Social Media Market Landscape IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 14
• 15. Emergence of “Cloud Computing” IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 15
• 16. Emergence of End-user Cloud Apps IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 16
• 17. 2012 Cloud Enterprise Players IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 17
• 18. The Key Issue: Data Privacy Reliability, and Security Despite reassurances, there is no permanent solution, no silver bullet. The only solution is to unplug IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 18
• 19. Recent Cyber Security News: • Google Chairman, Eric Schmidt’s new book on China: • “the world’s most active and enthusiastic filterer of information” as well as “the most sophisticated and prolific” hacker of foreign companies. In a world that is becoming increasingly digital, the willingness of China’s government and state companies to use cyber crime gives the country an economic and political edge. • NY Times, WSJ hacking last week traced to China • Twitter theft of 250K users personal information last week • Sony PlayStation Anonymous hacks (twice in 2 weeks) IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 19
• 20. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
• 21. The Emergence of “Big Data” IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 21
• 22. Emergence of “Big Data” • Major advances in scale and sophistication of government intelligence gathering and analysis • Cost no object • NSA PRISM global telecom surveillance programPost 9/11 World IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 22
• 23. An Interesting Scientific Analogy Chaos, with reference to chaos theory, refers to an apparent lack of order in a system that nevertheless obeys particular laws or rules; this understanding of chaos is synonymous with dynamical instability, a condition discovered by the physicist Henri Poincare in the early 20th century that refers to an inherent lack of predictability in some physical systems. IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 23
• 24. Key Drivers of the Emergence of Big Data • Moore’s Law – compute cost and power • Design rules, multi-core, 3D design • Massive cost decline in data storage • Emergence of solid state memristor • Google Spanner 1st global real-time database • DARPA “Python” programming language • Data Center data storage accumulation • 2.7 zettabytes currently and growing rapidly • A zettabyte equals 1021 bytes (1000 exabytes) IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 24
• 25. The Big Data Landscape Today IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 25
• 26. The Key Issue: Privacy “Get over it! You have no privacy!” Scott McNealy, former CEO of Sun Microsystems IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 26
• 27. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
• 28. The Emergence of Smart Mobile IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 28
• 29. Emergence of Smart Mobile IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 29
• 30. Key Drivers of Smart Mobile • Moore’s Law – compute cost and power • Design rules, multi-core, 3D design • Focus on reducing heat: gate leakage • Intel Atom “all day battery life” is a beginning • Massive cost decline in data storage • Mobile bandwidth:4G/LTE “no cost difference” • “White space” metro Wi-Fi potential maybe • New available spectrum between digital TV channels: increased transmit power • PC market death: Dell Computer & HP IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 30
• 31. Mobile-based Services • GPS, Cloud, personal and database info on mobile • Geotagging from current location tied to your objective: • Find merchandise, restaurant, bar, etc. • Find and tag people • Find people with similar interests nearby • The rise of the mobile gaming market • Already well-established in Hong Kong, Seoul • North America far behind Asian telecom markets • Facebook has just announced LBS plans • The downside: battery drain issue still critical • “People want their phones to do too much” • 4G LTE, Wifi, Bluetooth, GPS, Streaming, Mobile Gaming IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 31
• 32. Location-based Services Landscape IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 32
• 33. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
• 34. The Convergence of “ToDaClo” Touch + Data + Cloud IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 34
• 35. David Mayes ‹#›
• 36. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
• 37. Discussion: Big Data, The Cloud, and Smart Mobile, Big Deal or Not? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 37
• 38. My Key Takeaway Points • Even from the 50,000 foot level, a shakeout and consolidation seem inevitable • A lot of people are going to lose a lot of money • There will be “snake oil” sold that does not work • Nevertheless these three new markets are actually one unified market, and likely: The Next Big Thing IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 38
• 39. What Do You Think? • No. ToDaClo is mostly media hype, and not a “Big Deal.” • I’m skeptical. ToDaClo will probably be a “Big Deal,” but I haven’t seen much yet • Maybe. I do not know yet whether ToDaClo will be a Big Deal • Yes. ToDaClo is a Big Deal and it is already changing our lives IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 39
• 40. Thank You! IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 40
• 41. ©David Mayes 41

 

The internet of everything–annihilating time and space

An excellent discussion of the deeper social implications of the Internet of Everything. Perhaps difficult for some to grasp, but consistent with many other futurists’ views. The current world of MOOC‘s in online education, for example, may only be a brief waypoint on the journey to anytime, everywhere education.

Reblogged from Gigaom

by Liron Shapira, Quixey

SUMMARY:In the future everyone will be connected—everywhere, all the time—making space and time no longer an issue for physical devices, people and products.

Which modern technology “enables us to send communications…with the quickness of thought, and to annihilate time as well as space”? If you answered “the internet,” you’re right. If you answered “the telephone,” “the television” or any other speed-of-light telecommunication technology, you’re also right. That quote is from an 1860 book by George Bartlett Prescott, an American telegraph official.

In 1860, the fastest telecommunication link between California and New York was the Pony Express, which took at least 10 days to get a message to the other side of the continent. Then one day in 1861, the First Transcontinental Telegraph was completed and you could send the same message across the continent in 10 seconds. Two days later, the Pony Express officially ceased operations. Prescott was onto something.

The Ancient Greek word “tele” means “far away”. To telecommunicate is to communicate farther than you can shout. When you connect two points with a speed-of-light telecommunication channel, you annihilate the spacetime-distance between the points. You get a kind of wormhole.

The internet is a network of spacetime wormholes connecting every human being on the planet. If you want to chat with someone face to face, you just stare into your cell phone and they stare into theirs. You can’t tell if they’re a thousand miles away, or in the next room.

But when it comes to physical things, we’re still living under the tyranny of spacetime. Kevin Ashton, the inventor of the term “Internet of Things”, wrote in 1999: “We’re physical, and so is our environment … You can’t eat bits, burn them to stay warm or put them in your gas tank. Ideas and information are important, but things matter much more.” Just look around the room right now, at anything other than your cell phone. All the things you can see and touch depend on where you are in space, or on how much time you spend moving yourself to a new location.

That’s a problem, because at any given moment, most of the things you care about aren’t in your line of sight. Almost none of the food you’re going to eat that day is. Almost none of the appliances you’re going to use that night are. That’s the tyranny of spacetime, which the internet of things is now beginning to overthrow.

The internet of things has three major spacetime-annihilating functions:

• Transportationmaking far away things come to you
• Teleportation – instantly getting copies of far away things
• Telepresence – interacting with far away people and things

Transportation

In the past, far away things had no way to know what you wanted from them or when you wanted it. The right things wouldn’t know how to find you. So you’d have to travel to where the things were — to a restaurant, to your house, to various stores.

If you shop on Amazon instead of going to the store, you’re on the internet of things. Last year, Amazon acquired robotic warehouse technology company Kiva systems. When you one-click on that toothbrush, Amazon’s robots move it from deep inside the warehouse onto the floor where employees pack it and ship it to you.

The internet of things transports things to you pretty fast, but not at the speed of light. It uses the internet’s fast-moving bits the way skydivers use a little pilot chute to pull out a bigger, heavier parachute.

Teleportation

Actually, sometimes the internet of things does make faraway things come you at the speed of light. The trick, called “teleportation”, is to convert things to bits and then back to things again.

The first teleporters were invented before the internet, but the far away “facsimiles” they brought you were just pieces of paper. Modern teleporters are a lot more versatile.

The MakerBot Digitizer can scan 3D objects and store their structure as a file of bits. The MakerBot Replicator can read a file of bits and print a 3D object. Put the Digitizer and Replicator at opposite ends of an internet connection and you get a teleporter.

Thousands of objects can already be teleported at the speed of light – silverware, vases, lamp frames, and even some weird-looking, but functional shoes. Soon the internet will be able to teleport physical objects into your lap as easily as it teleports web pages into your screen, and you’ll be able to surf the internet of things.

Telepresence

Sometimes you want to interact with far away things without having them transport or teleport to you. Then what you want is telepresence.

For example, you often move far away from your locked bike. Normally that means you can’t unlock your bike to let a friend borrow it, and you also don’t know when thieves are cutting your lock. LOCK8 is a smart bike lock that lets you unlock it from far away, and notifies you when a potential thief is tampering with it. No matter how far away you are from your bike lock, LOCK8 gives you all the benefits of being near your bike lock.

What if you’re far away from your office, but still want to attend meetings as if you weren’t? Virtual presence systems like Anybots and Suitable Technologies’ Beam let you remote control a walking, talking, seeing, hearing robot. You can travel halfway around the world, and still have a physical presence at your office.

The future: The internet of everything

Did you know you have two wireless modems in your head? Your eyes constantly receive radio signals in the visible spectrum, and your sense of vision connects your brain to nearby physical things, like a de facto Local Area Network. But your sensory LAN connection only extends as far as your line of sight. It’s nothing compared to a Wi-Fi internet connection.

In the future of the internet of things, Wi-Fi is going to be everywhere, and the internet will connect you to every person and thing on the planet via transportation, teleportation and telepresence. A trillion wormholes will let you reach out from anywhere on earth and hug your loved ones, or try on a new pair of shoes, or unlock your bike.

In the future beyond the internet of things, all your senses will be wired directly into the internet’s wormholes, and you’ll be completely indifferent to the location of your physical body. When you look around you, you won’t be looking into a nearby region of space. You’ll be surfing an internet that annihilates all time and space – the internet of everything.

Liron Shapira is the co-founder and CTO of Quixey and is an advisor to the Machine Intelligence Research Institute (MIRI).  Follow him on Twitter @liron

Gigaom

Which modern technology “enables us to send communications…with the quickness of thought, and to annihilate time as well as space”? If you answered “the internet,” you’re right. If you answered “the telephone,” “the television” or any other speed-of-light telecommunication technology, you’re also right. That quote is from an 1860 book by George Bartlett Prescott, an American telegraph official.

In 1860, the fastest telecommunication link between California and New York was the Pony Express, which took at least 10 days to get a message to the other side of the continent. Then one day in 1861, the First Transcontinental Telegraph was completed and you could send the same message across the continent in 10 seconds. Two days later, the Pony Express officially ceased operations. Prescott was onto something.

The Ancient Greek word “tele” means “far away”. To telecommunicate is to communicate farther than you can shout. When you connect two points…

View original post 955 more words

How Gigabit Fiber to the Home Will Transform Education Way Beyond MOOC’s

The post below caught my attention because of the current industry debate and competitive battle over deployment of much higher Gigabit Internet bandwidth via optical fiber to consumers, known as Fiber to the Home or FTTH, at prices much lower than they currently pay for even 50 Megabit Internet connectivity.  Gigabit connectivity is already a reality in Hong Kong and South Korea, with Europe not far behind. The big cable carriers, Comcast and Time Warner, have actually argued publicly that consumers don’t want or need higher bandwidth. How they came to that conclusion is a mystery.  Now Google has entered into direct competition with the cable carriers, deploying Gigabit FTTH in Kansas City and Austin, Texas to be followed by other locations, at prices a fraction of Comcast’s pricing for lower bandwidth.  This battle has been admirably described in the book Captive Audience, The Telecom Industry and Monopoly Power in the New Gilded Age, by Yale Law Professor, Susan P. Crawford.

So people have asked the question, “what will people do with all of this massive bandwidth?” Having lived with Moore’s Law for most of my career, I smile in bemusement. I can remember a fear that the 256K flash memory chip was “too big.” The truth is that if you were asked 20 years ago to predict how we would be using the Internet today, I doubt many would have accurately predicted our current global village.  The few exceptions would be visionaries like Dave Evans, Chief Futurist at Cisco Systems, who authored this Huffington Post article, providing an excellent prediction of how FTTH may impact just one aspect of the future: education.

Reblogged from Huffington Post ImpactX

Beyond Online Classes: How The Internet of Everything Is Transforming Education

Posted: 08/22/2013 10:36 am

By Dave Evans, Chief Futurist, Cisco Systems

éducation, 21st Century, Dave Evans, Internet Of Everything, Bblog-Cisco, Broadband,Connections, Dave The Futurist, Digital Classroom, ImpactX, Learning, Online Classes,BACK TO SCHOOL, Telepresence, Impact News

Over the next few weeks, students will be heading back to school for the fall semester. In fact, my oldest child will be starting college for the first time, and I have another one not far behind. So naturally, I’ve been thinking about the future of education, and the opportunities and challenges 21st century technology might bring.

Technology has had an amazing impact on education in the last few years. But what we’ve seen so far is nothing compared to the sea change that will be created by the Internet of Everything (IoE) in the coming decade. The networked connections among people, processes, data and things will change not just how and where education is delivered, but will also redefine what students need to learn, and why.

When we talk about technology-enabled learning, most people probably think of online classes, which have had mixed results so far. On one hand, online courses can make higher education much more affordable and accessible. On the other hand, not all students can stay engaged and successful without regular feedback and interaction with their instructor and other students. Even the best online classes cannot hope to duplicate the rich spontaneous interactions that can take place among students and instructors in the classroom.

But with connection speeds going up, and equipment costs going down, we can go beyond online classes to create widely accessible immersive, interactive, real-time learning experiences. Soon, time and distance will no longer limit access to an engaging, high quality education. Anywhere there is sufficient bandwidth, a student can participate in a rich virtual classroom experience — attending lectures, asking questions, and participating in real-time discussions with other students.

And the “sufficient bandwidth” requirement is not that far away. Connection speeds to the high-end home user are doubling every 21 months. Said another way, this is a doubling of almost 64 times over the next decade. Consider a home with a 10 Mbps connection today; this same home could have a 640 Mbps in a decade, and a home with a 50 MB broadband connection today might have a 3 GB connection in 10 years — this is sufficient bandwidth to display streaming video on every square inch of the walls of a 1,800-square-foot home! What type of immersive experiences could educators create with these types of connections?

Within the next decade, high connection speeds and low hardware costs could bring immersive, interactive classes right into the home.
Of course this is about more than simply raw network speeds; the Internet of Everything will also impact some of our basic assumptions about the purpose and nature of education. People today generally agree that the purpose of education is to convey knowledge. But if all the world’s knowledge is instantaneously available online via smartphone or Google Glass, how does that affect what we need to teach in school? Perhaps education will become less about acquiring knowledge, and more about how to analyze, evaluate, and use the unlimited information that is available to us. Perhaps we will teach more critical thinking, collaboration, and social skills. Perhaps we will not teach answers, but how to ask the right questions.

I know that technology will never replace the full, face-to-face experience that my son will have when he starts university next month. But technology can supplement and enrich the traditional in-person school experience. And I hope the school my son attends will teach the new set of 21st century skills needed to help him make the most of technology.

Integrated Big Data, Cloud, and Smart Mobile: One Big Deal or Not?

IEEE Talk: Integrated Big Data, The Cloud, & Smart Mobile: One Big Deal or Not?

by David Mayes on Jul 10, 2013

This IEEE Talk discusses the three biggest trends in online technology and proposes that in fact, they represent one huge integrated trend that is already having a major impact on the way we live, work and think. The 2012 Obama Campaign’s Dashboard mobile application, integrating Big Data, The Cloud, and Smart Mobile is perhaps the most significant example of this trend, combining all three technologies into one big thing. A major shakeout and industry consolidation seems inevitable. Additional developments as diverse as the Internet of Things, Smart Grid, near field communication, mobile payment processing, and location based services are also considered as linked to this overall trend.

IEEE Talk: Integrated Big Data, The Cloud, & Smart Mobile: Big Deal or Not? from David Mayes

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IEEE Talk: Integrated Big Data, The Cloud, & Smart Mobile: Big Deal or Not? Presentation Transcript

• 1. Big Data, The Cloud, & Smart Mobile: Integrated Big Deal or Not? ©David Mayes 1
• 2. IEEE: UBC Okanagan Wednesday, February 6th, 2013 ©David Mayes 2
• 3. Speaker Introduction IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 3
• 4. David Mayes: LinkedIn Profile: http://www.linkedin.com/in/mayo615 Personal Blog: http://mayo615.com UBC Office: EME 4151 (250) 807-9821 / Hours by appt. Email: david.mayes@ubc.ca mayo0615@gmail.com Mobile: (250) 864-9552 Twitter: @mayo615 Experience: Executive management, access to venture capital, International business development, sales & marketing, entrepreneurial mentorship, technology assessment, strategic planning, renewable energy technology. Intel Corporation (US/Europe/Japan), 01 Computers Group (UK) Ltd, Mobile Data International (Canada/Intl.), Silicon Graphics (US), Sun Microsystems (US), Ascend Communications (US/Intl.), P-Cube (US/Israel/Intl.), Global Internet Group LLP (US/Intl.), New Zealand Trade & Enterprise. IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 4
• 5. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 5
• 6. Some Historical Context IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 6
• 7. Canada’s McLuhan: The First Hint “The new electronic interdependence recreates the world in the image of a global village.” Marshall McLuhan, “Gutenberg Galaxy”, 1962, Canadian author, educator, & philosopher (1911 – 1980) IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? Video: The “McLuhan” Scene from Annie Hall © David Mayes 7
• 8. Stuart Brand, Jobs & Woz: The Whole Earth Catalog IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 8
• 9. Grove, Noyce and Moore IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? “We had no idea at all that we had turned the first stone on something that was going to be an $80 billion business.” -Gordon Moore ©David Mayes 9
• 10. Sir Tim Berners-Lee and Vin Cerf IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 10
• 11. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
• 12. The Emergence of SoMoClo IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? Social + Mobile + Cloud ©David Mayes 12
• 13. Emergence of Social Media IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 13
• 14. 2012 Social Media Market Landscape IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 14
• 15. Emergence of “Cloud Computing” IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 15
• 16. Emergence of End-user Cloud Apps IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 16
• 17. 2012 Cloud Enterprise Players IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 17
• 18. The Key Issue: Data Privacy Reliability, and Security Despite reassurances, there is no permanent solution, no silver bullet. The only solution is to unplug IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 18
• 19. Recent Cyber Security News: • Google Chairman, Eric Schmidt’s new book on China: • “the world’s most active and enthusiastic filterer of information” as well as “the most sophisticated and prolific” hacker of foreign companies. In a world that is becoming increasingly digital, the willingness of China’s government and state companies to use cyber crime gives the country an economic and political edge. • NY Times, WSJ hacking last week traced to China • Twitter theft of 250K users personal information last week • Sony PlayStation Anonymous hacks (twice in 2 weeks) IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 19
• 20. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
• 21. The Emergence of “Big Data” IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 21
• 22. Emergence of “Big Data” • Major advances in scale and sophistication of government intelligence gathering and analysis • Cost no object • NSA PRISM global telecom surveillance programPost 9/11 World IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 22
• 23. An Interesting Scientific Analogy Chaos, with reference to chaos theory, refers to an apparent lack of order in a system that nevertheless obeys particular laws or rules; this understanding of chaos is synonymous with dynamical instability, a condition discovered by the physicist Henri Poincare in the early 20th century that refers to an inherent lack of predictability in some physical systems. IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 23
• 24. Key Drivers of the Emergence of Big Data • Moore’s Law – compute cost and power • Design rules, multi-core, 3D design • Massive cost decline in data storage • Emergence of solid state memristor • Google Spanner 1st global real-time database • DARPA “Python” programming language • Data Center data storage accumulation • 2.7 zettabytes currently and growing rapidly • A zettabyte equals 1021 bytes (1000 exabytes) IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 24
• 25. The Big Data Landscape Today IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 25
• 26. The Key Issue: Privacy “Get over it! You have no privacy!” Scott McNealy, former CEO of Sun Microsystems IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 26
• 27. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
• 28. The Emergence of Smart Mobile IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 28
• 29. Emergence of Smart Mobile IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 29
• 30. Key Drivers of Smart Mobile • Moore’s Law – compute cost and power • Design rules, multi-core, 3D design • Focus on reducing heat: gate leakage • Intel Atom “all day battery life” is a beginning • Massive cost decline in data storage • Mobile bandwidth:4G/LTE “no cost difference” • “White space” metro Wi-Fi potential maybe • New available spectrum between digital TV channels: increased transmit power • PC market death: Dell Computer & HP IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 30
• 31. Mobile-based Services • GPS, Cloud, personal and database info on mobile • Geotagging from current location tied to your objective: • Find merchandise, restaurant, bar, etc. • Find and tag people • Find people with similar interests nearby • The rise of the mobile gaming market • Already well-established in Hong Kong, Seoul • North America far behind Asian telecom markets • Facebook has just announced LBS plans • The downside: battery drain issue still critical • “People want their phones to do too much” • 4G LTE, Wifi, Bluetooth, GPS, Streaming, Mobile Gaming IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 31
• 32. Location-based Services Landscape IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 32
• 33. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
• 34. The Convergence of “ToDaClo” Touch + Data + Cloud IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 34
• 35. David Mayes ‹#›
• 36. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
• 37. Discussion: Big Data, The Cloud, and Smart Mobile, Big Deal or Not? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 37
• 38. My Key Takeaway Points • Even from the 50,000 foot level, a shakeout and consolidation seem inevitable • A lot of people are going to lose a lot of money • There will be “snake oil” sold that does not work • Nevertheless these three new markets are actually one unified market, and likely: The Next Big Thing IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 38
• 39. What Do You Think? • No. ToDaClo is mostly media hype, and not a “Big Deal.” • I’m skeptical. ToDaClo will probably be a “Big Deal,” but I haven’t seen much yet • Maybe. I do not know yet whether ToDaClo will be a Big Deal • Yes. ToDaClo is a Big Deal and it is already changing our lives IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 39
• 40. Thank You! IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 40
• 41. ©David Mayes 41

 

Aligning Tactical and Strategic Marketing Execution: No Mean Feat of Management

Aligning Tactical and Strategic Marketing from David Mayes

In this presentation, I briefly summarize tactical and strategic marketing and their inherent tension, then evaluate traditional and emerging new alternatives in the sales development process, focusing on strategic marketing control and coordination.

This presentation should enable you to better understand how to optimize the coordination of sales performance with a strategic marketing plan.

• 1. Aligning Tactical and Strategic Marketing Execution David Mayes Lecturer Faculty of Management University of British Columbia david.mayes@ubc.ca http://mayo615.com ©David Mayes
• 2. MY GOAL : I will briefly summarize tactical and strategic marketing, then evaluate alternatives in the generation and conversion of qualified leads, focusing on the strategic marketing control function. When I conclude, you should better understand how to optimize the coordination of sales performance with a strategic marketing plan. 7/7/2013 ©David Mayes 2
• 3. Topics • The Tactical and Strategic Marketing Context • Sales Development Techniques Evaluated – Traditional: Print Advertising and Trade Shows – Going Mainstream: Web/SEO/Blogs/Social Media – Rapidly Emerging: Big Data Marketing & Analytics • Summary 7/7/2013 ©David Mayes 3
• 4. Marketing wants ”Mr. Right,” but Sales wants ”Mr. Right Now.” – Unknown The Sales and Marketing Conundrum What are some of the common symptoms of this? 7/7/2013 ©David Mayes 4
• 5. Score MARKETING OPERATIONAL CONTROL PROCESS Handoff Detailed prospect information Evaluate post-sale With Marketing Capture Initial prospect contact Nurture Building relationship & and trust Score Prioritization of effort Strategic alignment: Customer Resource Mgmt., Win/Loss, Revenue Performance Mgmt., The Critical Role of Corporate Culture 7/7/2013 ©David Mayes 5
• 6. sa STRATEGIES The roadmap STRATEGIC PLANNING & CONTROL PROCESS The right sales performance measurements The right sales results at the right time Specific objectives for all groups in the company. Strategic Long-range planning process involves the entire organziation. Strategic control points with sales management ©David Mayes 67/7/2013
• 7. Operational Control • Account Management • Pricing •Customer Resource Management • Social media management • Big Data analytics •Revenue Performance Mgmt. (link to CRM) • Win/Loss Analysis Strategic Control •Strategic Long Range Plan (SLRP) • Critical Success Factors • Current State Analysis • ROI • SLRP Review & Revision • Corporate Culture • Objectives by group and indvidual MARKETING CONTROL METHODS AND TOOLS: 7/7/2013 ©David Mayes 7 Control Flow
• 8. Sales Development Techniques Evaluated: Traditional • Print Advertising: – 2012: Online advertising surpasses print advertising – Print forecast grim through 2016 (Deloitte) – Highly targeted print still viable but difficult to manage, ROI in decline – Strategic control recommendation: CAUTION, CAREFUL MONITORING • Trade Shows: – Strong historical ROI, but B2B/B2C business culture changing rapidly – Tight budgets, growth of online: trade show value models shifting – “Las Vegas CES” life cycle syndrome evident in many trade show markets – Strategic control recommendation: LESS IS MORE 7/7/2013 ©David Mayes 8
• 9. Sales Development Techniques Evaluated: Going Mainstream • Web/Search Engine Optimization/Blogs/Social Media Marketing – Website no longer sufficient: holistic online presence a necessary strategy – Small business lagging med./large business in online adoption – Mobile Internet usage to overtake PC by 2014 (Microsoft) – Location-based services (LBS) online ad spending to grow to $18B by 2016 – 70% of households now use the Internet for local products and services – The future is NOW in Hong Kong and Seoul – Hootsuite, Google Analytics, explosive growth of Web tools: • Rapid market insight, adaptation, responsiveness to customers/prospects – Strategic control recommendation: LONG TERM INVESTMENT PLAN 7/7/2013 ©David Mayes 9
• 10. Sales Development Techniques Evaluated: Rapidly Emerging • “Big Data” Customer Marketing & Market Analytics: – “Zettabytes”: more data collected on us in last 2 years than all previous years. – Big Data analogous to the solution of “Chaos”: simple patterns amid masses of apparently meaningless unstructured data – Big Data market growth from $18.1 Billion 2013 to $47 Billion by 2017 (ClickZ) – Example: Target using Big Data to pinpoint new pregnant mothers for sales promotions – Example: Netflix “recommendations” use 1/3 of all data consumed (Mashable) – Small business solutions growing: Google BigQuery, AdWords (Forbes) – Competitive advantage requires resources and a clear strategy – Strategic control recommendation: INVEST NOW REVIEW QUARTERLY 7/7/2013 ©David Mayes 10
• 11. Tactical and Strategic Marketing Tension Needs to be Defused • The critical role of corporate culture in enabling strategic control • Operational control enables strategic control Traditional Sales Development Methods In Flux • Print advertising undergoing massive decline and change • Trade show market redefining itself to deal with new realities Total Online Presence Is The New Sales & Marketing Benchmark • Velocity of change to a Web-based marketing world demands action • Instant insight, adaptability, responsiveness to customers and prospects Big Data Is Transforming How We Live, Work and Think • Customer prospect targeting entering a new dimension • Tools already available for businesses large and small SUMMARY POINTS 7/7/2013 ©David Mayes 11
• 12. Suggested Reading 7/7/2013 ©David Mayes 12 Mayer-Schonberger, A. & Cukier, K. (2013). Big Data: A Revolution That Will Transform How We Live, Work, and Think. New York: Houghton Mifflin Harcourt. Weinberg, M. (2013). New Sales Simplified. New York: American Marketing Assn. Drummond, G. & Ensor, J., Ashford, R. (2008). Strategic Marketing – Planning and Control. United Kingdom: Chartered Institute of Marketing.

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New Google Local Business Search Results A Boon For Small Business

New Penguin 2.0 Google Search Engine Results Page is a boon for small local businesses. Find out how to exploit this new SEO local search engine results (SERP) feature.

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