Okanagan Marketing Summit 2013: Wednesday, November 20th

Okanagan Marketing Summit 2013

Wednesday, November 20th, 2013, Rotary Centre for the Arts

Full Event Information and Tickets Here: Okanagan Marketing Summit Website

Additional Contact Information

The Okanagan Marketing Summit is being brought to you by Csek Creative.

If you have any questions, please email info@csekcreative.com or contact us by phone at 250-862-8010

Additional Event Information

The full day summit is presented in two sessions, where you can attend the morning session, the afternoon session or both. There is a discount offered if you attend the full day.

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8:15am – 12:00pm

Morning Session

The morning session is Okanagan Focused, with emphasis on how to reach your Okanagan audience through traditional, digital, social and other channels.

$29 – get tickets »

1:00pm – 5:00pm

Afternoon Session

The afternoon session is being put on by Canada’s largest Social Media Camp organizers, and is focused solely on Social Media. Speakers will discuss why Social Media is an important component to your overall strategy.

$49 – get tickets »

8:20am – 5:00pm

The Whole Experience

Enjoy both sessions for a full-day learning experience than can help you with your online, and offline, marketing.

$69 – get tickets »

Define

Step 1: Define your message. What you say and how you say it will greatly impact how your brand is perceived. What outcomes are you trying to achieve? Who are you trying to reach? And most important, what do you want them to do once they hear you? Always respect your brand.

Communicate

Step 2: In today’s world there are numerous channels available to communicate our defined message. From traditional, digital and social, we explore the channels and clarify which are best for your situation. Proper synergy of channels can increase your ROI dramatically.

Measure

Step 3: If you don’t have the tools or the right systems to measure your marketing investment, how can you refine your message? We’ll demonstrate how to develop a solid plan for measuring accurately.

Refine

Step 4: Once you have measured your results, now is the time to refine the message if necessary. Communication channels may also need to be modified, increased or changed.

This four-step process is circular; if done right it will grow both your business and your circle of influence.

Morning Session

The morning session will cover the important steps in defining your message and broadcasting it through a variety of marketing channels. Learn from the experts on how to craft and broadcast your message with the best ROI.

The morning session is focused on the real world of marketing your message in the Okanagan. We’ll answer how to best define your message to incite action and which channels to use and why.

Keynote Speaker

What is the purpose of marketing, and why do many of us spend so little time doing it right, failing to measure the results of our efforts? Albert Einstein said, “The definition of insanity is doing the same thing over and over and expecting different results.”

The Message

How do we define the message? Is it an offer with a good call to action? Is it information sharing, brand awareness, or a budget that we just need to spend? Does the message suit your brand, and more importantly, do you have a brand? In today’s world the message must captivate very quickly and have a purpose.

The Channels

Once we have determined the message, how do we best communicate the message? The variety of channels available to us now makes the selection of the channel just as important as the message itself. If the only tool you use is a hammer, everything looks like a nail. We explore the channels from an Okanagan perspective.

Digital

Your website is one of the most important channels most businesses now have. Most advertising, whether traditional or new media, tends to drive to your website. Does your website coincide with your message? Is there a Call to Action that corresponds to the message? Is your website ready for the variety of devices that are viewing the information? Your digital property is being viewed from desktops, tablets, mobile phones, gaming consoles and televisions.

Radio

Dallas Gray from Newcap Radio will look at the science behind successful radio usage. Five key points will be discussed, including how to assess the value of each new customer to your business and how to set realistic goals for your advertising. He’ll also present information on how often a business should advertise, the science and formula behind the most successful radio advertisers, and what and how to “say it” on the radio effectively.

Advertising on Global Okanagan

Advertising on Television has the power to reach out to more of your existing customers while also introducing your company and service to new customers. With all the media options that you have to choose from, there is still no single media that we spend more time with than television. Learn about Television as an important element for your next marketing campaign.

Print

Karen Hill & Bruce McAuliffe will talk about today’s perception of newspapers, and specifically how community newspapers are thriving. There will be discussion on readership and how to market your business by speaking to our readers. Sometimes less is more; we will help you decide when to brand or include a call to action within your advertising space.

Online Marketing

Advertising on local websites includes a wide variety of choices. We explore some of those options. Google Adwords, Coupon sites, eNewsletters are just a sample of other online marketing options.

‘Place of Business‘ Marketing

This will be one of the fastest growing components for many Okanagan businesses. This one is an easy add-on to complement your existing channels. We will discuss digital signage and other passive sales techniques.

Social Marketing

We all hear how we have to be more touchy-feely with social marketing, but how do we make money with it?

Social Media May Finally Have Become Radioactive to Investors…

Extraordinary Popular Delusions and The Madness of Crowds…

One would think that this should have happened sooner….but, well, there is a human tradition here…Wikipedia currently lists 342 social media apps, emphasizing up front that their list is not exhaustive. I can think of at least two more local social media startups, one of which has just announced significant new investments.  Extraordinary Popular Delusions and The Madness of Crowds, the now legendary book by Charles Mackay, first published in 1841, remains a classic text revered for its insights into social psychology and economic bubbles.

Investors of all stripes are so-called “birds of feather,” meaning that they tend to flock together. The risk averse nature of investing makes this inevitable… Like flocks of birds, the slightest unexpected and unwanted sound can set them off into flight.   This is even more true of much higher risk early venture investors.. The very term “due diligence,” meaning thoroughly investigating everything and anything related to a potential investment, implies “covering your ass,” (CYA).  No high risk investor wants to commit to any investment without partners.  Not being able to recruit other investment partners, suggests that you may be making a poor investment decision, and leaving yourself open to questions about the wisdom of your investment decision, or worse.

Over the years, there have been a number of “hot” venture investment industries, that attracted hundreds of millions of dollars, only to see the investment funds go up in flames, from over enthusiasm..  After these financial disasters, investors, like the birds, were unlikely to return to the same area again, no matter how attractive it may have seemed.  Only one of many examples, would be the “traffic shaping” networking equipment opportunity just before the 2002 Internet bubble. After being burned in this debacle, venture capitalists could not be enticed to invest in new opportunities in this area, no matter how promising..  A local Okanagan company here suffered from this phenomenon and eventually faded away.  It appears that the now very crowded and maturing social media industry may finally have joined other such oversubscribed areas of investment.

It’s About Time!

REBLOGGED FROM PANDODAILY

BY CARMEL DEAMICIS
ON AUGUST 14, 2013

VCs are cooling off their social media fervor. A new study out today surveyed hundreds of investors around the globe. VC’s in 11 out of 13 countries had less confidence in the social networking/new media sectors than last year. That dip was even more dramatic for the US, with VC’s ten percent less sure about social then they were in 2012.

The National Venture Capital Association conducts the “Global Venture Capital Confidence Survey” every year with Deloitte.  They ask general partners at different sized firms from the Americas, Europe, the Middle East, and Asia Pacific how confident they feel about a ton of sectors — clean energy, mobile, cloud computing — and geographies — domestic economy, global economy, emerging markets. This year’s survey took place in May and June 2013 and 35 percent of the responses came from investors in the States.

There’s a lot of interesting factoids to be found in the flood of numbers, but the stat about VCs losing confidence in social jumped out at me. It mirrors a trend others have noted: the social media bubbleis quietly, slowly, timidly deflating. This latest NVCA report shows that confidence is still high in social media compared to other sectors — it’s just less high than it was last year.

Social is not going out in a big pop, and it’s not disappearing anytime soon, but it’s also not what VC’s look to invest in first. CBInsights, a research company that studies VC investment trends, foundthat in the second quarter of 2013, social media companies got only two percent of VC Internet funding. They’re getting a much smaller piece of the puzzle now than they’ve seen in past years.

So why isn’t social the hot kid on the block anymore? I have a few theories: Facebook’s IPO was a bust, the market has gotten saturated, and there’s perpetual questions over mobile monetization of social platforms.

Facebook’s face flop of a public offering made people question whether its valuation was founded on real earning potential. Investors got nervous about social’s money-making potential. And given that Facebook is the biggest social beast of them all, investor anxiety may very well have informed decisions about funding smaller start-ups focused on social.

The market has gotten saturated, some people are tired of social, and there’s a cultural pushback ranging from mocking social media job titles to compiling lists of how social is ruining your life. How many networks can a person possibly join?

And as always, there’s the struggle to monetize social networks on mobile. Facebook and Twitter have gotten small pieces of the mobile ad pie, and Instagram has no mobile monetization plan. Granted, Facebook showed a possible turnaround with its recent earnings report, but it’s by no means out of the woods.

As always looking forward, time will tell whether VC interest in social media picks back up again, or whether they’ve moved on to a new sector love. Last I heard, VCs were the Romeo to cloud computing and big data startups’ Juliet.

[Image courtesy Wikimedia]

 

Online Privacy Policy? What Online Privacy…?

A number of my students have asked me about online privacy. Many of us, not only students, have not spent the necessary time to read and research the privacy policies of the major online social media and e-commerce websites, much less to understand the implications they face with the current state of online privacy.  It is time consuming, complicated and riddled with legalese. Even if you spent the time, you probably wouldn’t understand it, so why bother?

Scott McNealy, the founder and former CEO of Sun Microsystems (now owned by Oracle), is perhaps most famous for one quote.

“Privacy? Get over it! You have no privacy!”

There is a joke that is told about valet parking at a posh restaurant.  A diner and his guest pull up to one of the finest local restaurants in front of a sign saying “valet parking.”   A very well-dressed gentlemen approaches the car and graciously opens the car doors. The gentleman accepts the keys from the driver of the late model BMW 5 Series turbo. After being seated for dinner, the diner mentions to the waiter how impressed he was with attentiveness of the valet parking staff, to which the waiter replies in shocked disbelief, ” What valet parking?”

This amusing anecdote is not so funny if you consider that is pretty close to what is happening to all of us when we visit online social media websites, or e-commerce sites.   We feel comfortable and relatively safe on well-known websites, not realizing that our BMW has been stolen by that nice gentleman with “valet parking.”  This loss of personal privacy is very real and very immediate for all of us.

“What privacy?”

Just for the record, and for whatever it is worth, the opening sentence of the privacy policy for this website reads as follows, “I have a firm belief in personal privacy, and to Internet privacy. To the extent that I can protect privacy in a cyber World dominated by large corporate self–interest, I will do my utmost to protect user privacy.”  I can do almost nothing about the privacy policies set by the global social media companies.

We know very little about the details of the personal information that has been extracted from us, how it is managed, how it is used, and with whom it is shared, and how much money has been paid for it. Perhaps we deserve a cut?  We do know that more information has been gathered on the Internet in the last two years, than in all of the previous years combined. It is beyond terabytes. It is multiple zetabytes of information and growing exponentially. The world of Big Data, for better or worse, will be built on this massive pile of personal data.

Silicon Valley’s social media industry is fighting privacy advocates over proposed California legislation, the first of its kind in the nation, that would require companies like Facebook Inc. and Google Inc. to disclose to users the personal data they have collected and with whom they have shared it.

Bonnie Lowenthal, a Democratic California assemblywoman from Long Beach (my native home town) has introduced this legislation, the “Right to Know Act.”  What is disturbing and surprising is that  the bill has caused a massive backlash against it, though it is asking for simple transparency, similar to that required for credit reporting. Google and Facebook are conspicuously silent on the “Right to Know Act,” preferring to let their industry association and unknown lobbyists speak for them.

The industry backlash against the “Right to Know Act”. It would make Internet companies, upon request, share with Californians personal information they have collected—including buying habits, physical location and sexual orientation—and what they have passed on to third parties such as marketing companies, app makers and other companies that collect and sell data.

Why are the Internet companies fighting this simple transparency so vigorously?  Google formerly trumpeted that it’s corporate watch phrase was to “do no evil.”  The industry backlash against Ms. Lowenthal’s legislation does not feel like doing no evil.

The bill highlights how lawmakers are seeking to update privacy laws. An update of a 10-year-old law focused on the direct-marketing industry, the bill could have national impact because of California’s size, and it would bring the state’s privacy practices closer to those common in Europe.

“In 2003, the biggest problem people had with privacy was telemarketing,” said Ms. Lowenthal. “Today, there are so many different mobile apps that can track location and spending habits that it’s time for an update in state law.”

I will continue to monitor this issue and report on it as it develops.

Facebook Won’t Die. It Won’t Own The Web. It Will Just Be Mediocre

Kevin Kelleher has captured the conundrum Facebook finds itself in.  A Catch 22 situation. I and some others I know, have felt this way for some time. The slow motion flash mob, or high velocity Adizes corporate life cycle of Facebook is reaching an obvious tipping point.  I think people are tiring of the constant issues of abuse of privacy, and Kevin has also sensed the faddishness of it.  Employers now scour Facebook before hiring anyone, so why go there anymore?  Maybe another model will emerge to take Facebook’s place.

 

Marshall McLuhan Was At Least Half Right

As an undergraduate student of Speech-Communication, I vividly recall learning about Marshall McLuhan, and the day we all watched the short video The Global Village,   a short kaleidoscopic film, and read the very brief pictorial paperback book, “The Medium is the Message,”multiple times.  Both were way ahead of their time.  These were heady times in the academic world.  As this was at least 15 years before the advent of the Internet, we were all grasping at the profundity of what McLuhan was saying to us….not realizing that this guy was predicting the World Wide Web.. Holy Shit!   We tried reading his books but found that they were so dense as to be impossible to read… What we could “sorta” get was “the medium was the message” visual representation and that weird little book..  I recall thinking that what McLuhan was saying was so cool, and chuckling about it, though I still could not fully grasp it.. I was experiencing the “cosmic giggle” that became the tag line for Rolling Stone magazine at that time.  And then, of course, Woody Allen immortalized McLuhan, by putting him into that scene in Annie Hall, where McLuhan walks up and tells the guy next to Allen and Diane Keaton, that he is completely full of shit, and understands nothing about his work. Whew!

Today, I look back on that time, struggling with McLuhan’s vision, and shake my head in utter awe..  It was as if we were sitting at the feet of Einstein desperately trying to explain relativity to us, and we just couldn’t quite get it.

We certainly get it now. Marshall McLuhan is my personal choice for intellectual giant of the second half of the 20th Century. This gives full due credit to Einstein.

But something interesting is happening with the Medium and the Global Village. It is bifurcating, at least for now.  The World Wide Web is continuing on its happy way, morphing over and over again as we go, now becoming only three important threads: The Cloud, Big Data, and Smart Mobile…The efforts of China, Iran, North Korea and others to control the Web, in my view, and the view of others, may be pathetic wastes of time, effort, money and technology. On the other hand it could be the beginning of “balkanization” of the Internet.  The Berlin Wall came down and the Great Wall is nothing more than a tourist attraction.  Efforts to stop the Web may be like King Canute trying to stop the waves, or it may be the beginning of a new Internet era.  But nothing else matters anymore, and for now nothing can stop it.

But on the more tangible side, financial, economic and political globalization things are retrograde.  The Economist this week reported that the World is less economically connected than it was in 2007, indeed less than it was in 2005.  It is an extraordinary contrast with the evolution of the WWW.  The Global Interconnectedness Index, rather like the index of consumer confidence, is reporting that people around the World believe that we are more globally interconnected economically than we actually are. Foreign Direct Investment is way down, and my guess is that it may not recover soon.. A whole raft of global political issues are beginning to emerge that are restraining economic globalization, rather like mercantilism in the 18th Century and how it evolved and morphed over time.

The World is not yet ready.. Years ago, the University of California at Santa Cruz had a graduate program entitled The History of Consciousness, led by Professor Cesar Grana. I met with Professor Grana at the time, and was fascinated at his approach to McLuhan’s vision.  Everything is connected: art, science, music, theology, and it has evolved as the human race has evolved.

What we have with the current pull back from economic globalization is the fact that the human race is simply not ready to embrace a complete Global Village.  We are on the edges of it with World Music, and the World Wide Web, but it appears that full economic and political realization of Stuart Brand’s Whole Earth Catalog....as described by Steve Job’s in his now famous 2005 commencement address at Stanford…is just not here yet, though some of us have been waiting for years.  Jobs passed on and some of us may as well before this chapter is closed.

As Steve Jobs told us, the last edition of the Whole Earth Catalog advised us to “Stay hungry. Stay foolish.”

UBC Digital U Competition: We Are Way Overdue To Make Our Mark

Management In The Brave New World: The Cloud, Big Data And Smart Mobile

This is the first in a series I will be posting on management education and the crucial link with cyber skills and awareness of how the Web works.

Profound changes in the World of Information, “the cyber world,”  are dramatically impacting management: the urgent need for management to understand the brave new cyber world, to develop new management skills to cope with it, and to adapt their entire organizations to this new environment.  It is not hyperbole to say that it is  a “strategic inflection point” for the entire practice of management.  I recently showed my undergrad and graduate strategy students a video of a very recent Charlie Rose interview with John Chambers, CEO of Cisco Systems. In that interview Chambers emphasized the acceleration of the Adizes corporate life cycle, in many cases to less than ten years, and the need for constant reinvention to survive in this challenging and rapidly changing new world.  This is now also true about the teaching of Information Technology to management students and to all undergraduate students for that matter.

In the late 1980’s The University of California at Santa Cruz was a bit of an anomaly in requiring that all undergraduate students take a course in UNIX and C++ programming.  The Internet at that time was little more than a text-based blinking green cursor on a tiny terminal. Tim Berners-Lee had not yet invented “Mosaic, the world’s first Internet browser, or the concept of URL’s.  Despite some griping from the students, most went on to realize the value of this in their curriculum.  There was even, Santa Cruz Operation, (SCO) a quirky little company in the heart of Santa Cruz, that had bought Microsoft’s proprietary version of UNIX, known as Xenix, and had carved out a modest niche market for it, and provided a conduit for some UCSC students to find work.   Later, as the browser world began to explode, the UC system made HTML web development skills mandatory. Now we have even advanced beyond applications like FrontPage and Dreamweaver, which dramatically advanced Web page development for non-programmers, to XHTML and CSS, providing another leap forward.

I realized just how big this all would become when I was an executive with Sun Microsystems and we hosted an industry analyst conference down at the Carmel Valley Country Club.  The first clunky browser, Mosaic, had just become available from a young guy named Marc Andreesen, then at the National Supercomputer Center in Chicago.  Sun wanted to show off its big enterprise server systems.. John Gage, Sun’s Chief Technology Officer at the time, had other ideas.  Gage’s keynote talk to the analysts after dinner was only about Mosaic and the big change it made in how one could use the Internet.  From that point on, the conference was not about Sun Microsystems enterprise servers.  It was about Mosaic and the Internet..

But to this day,  the further away we get from California universities, the less pervasive are those skills among undergraduates, unless they motivate themselves to learn them on their own.  Years ago, thinking of my own son, I began declaring that a world of “have’s” and have not’s” would emerge very soon: those with cyber skills and those without them, and the career consequences of that dichotomy were likely to be severe. As I am embarking on teaching Information Technology Management next semester, I am struck that much of the teaching material available has not yet caught up to this new world environment.   Things are moving so fast, that it is almost inconceivable that a traditional print textbook could be written, reviewed, published and distributed before it was already obsolete. The very teaching of the topic implies the need to use the newest and most versatile online Web resources and hands on teaching methods.

My first shared video explores The Cloud and the problems of managing in the world of the Cloud.

[http://pro.gigaom.com/webinars/webinar-zenoss-managing-the-cloud/#ooid=s4ZTZvMjrFXhCd3-uaCC8H8ULCUUtRoe]

Very impressed with HootSuite After Playing Around For A Couple of Hours

Very impressed with HootSuite after playing around for a couple of hours. I like pretty much everything about, most importantly the working business model. No need to say more. http://ow.ly/fyYSt

Facebook’s False Face Undermines Its Credibility

My LinkedIn post this morning, “Code Literacy: A 21st Century Requirement,” led me to read this article from the New York Times, and to consider just how complex the cyber world has become for all of us.

Managing your internal IT environment is becoming a thing of the past, passe’ and utterly inadequate in the face of the new cyber world.  Privacy is dead in the realm of Big Data, and this week’s investigation of General Petraeus‘  emails only underscore the issue.   So-called “bots” troll the Internet, pinging here and there, looking for security holes to exploit. The ingenious  “stuxnet bot” may have been the first sophisticated cyber warfare weapon, and it surely will not be the last. Designed exclusively to find and infect a very specific and very small Siemens industrial controller module, it appears to have set back the Iranian nuclear program by as much as five years.   The global search engines send out their own “bots”  to scan Web pages. Created by armies of Ph.D mathematicians employed by Google, Microsoft, Yahoo and others, they are designed to “optimize” your search results, with each company employing a slightly different set of algorithms.  Cookies have been around for ever, and are the currency of e-commerce.  Try blocking cookies and see what happens.  Spyware and malware have replaced old-fashioned viruses. The global war on SPAM has reduced the amount of it making its way into your inbox. But as cyber security experts remind us,  in any covert war each new defense creates a new offense, and so on ad infinitum.   Facebook, perhaps due to its own popularity (rather like the well-known security problems with Windows and Internet Explorer), is now targeted by humans and “bots”  with false pages, posts and “likes.”

http://www.nytimes.com/2012/11/13/technology/false-posts-on-facebook-undermine-its-credibility.html?smid=pl-share

New York Times

By SOMINI SENGUPTA

Published: November 12, 2012

SAN FRANCISCO — The Facebook page for Gaston Memorial Hospital, in Gastonia, N.C., offers a chicken salad recipe to encourage healthy eating, tips on avoiding injuries at Zumba class, and pictures of staff members dressed up at Halloween. Typical stuff for a hospital in a small town.

 

But in October, another Facebook page for the hospital popped up. This one posted denunciations of President Obama and what it derided as “Obamacare.” It swiftly gathered hundreds of followers, and the anti-Obama screeds picked up “likes.” Officials at the hospital, scrambling to get it taken down, turned to their real Facebook page for damage control. “We apologize for any confusion,” they posted on Oct. 8, “and appreciate the support of our followers.”

The fake page came down 11 days later, as mysteriously as it had come up. The hospital says it has no clue who was behind it.

Fakery is all over the Internet. Twitter, which allows pseudonyms, is rife with fake followers, and has been used to spread false rumors, as it was during Hurricane Sandy. False reviews are a constant problem on consumer Web sites. Fakery also can ruin the credibility of search results for the social search engine that Facebook says it is building.

Gaston Memorial’s experience is an object lesson in the problem of fakery on Facebook. For the world’s largest social network, it is an especially acute problem, because it calls into question its basic premise. Facebook has sought to distinguish itself as a place for real identity on the Web. As the company tells its users: “Facebook is a community where people use their real identities.” It goes on to advise: “The name you use should be your real name as it would be listed on your credit card, student ID, etc.”

Fraudulent “likes” damage the trust of advertisers, who want clicks from real people they can sell to and whom Facebook now relies on to make money. Fakery also can ruin the credibility of search results for the social search engine that Facebook says it is building.

Facebook says it has always taken the problem seriously, and recently stepped up efforts to cull fakes from the site. “It’s pretty much one of the top priorities for the company all the time,” said Joe Sullivan, who is in charge of security at Facebook.

The fakery problem on Facebook comes in many shapes. False profiles are fairly easy to create; hundreds can pop up simultaneously, sometimes with the help of robots, and often they persuade real users into friending them in a bid to spread malware. Fake Facebook friends and likes are sold on the Web like trinkets at a bazaar, directed at those who want to enhance their image. Fake coupons for meals and gadgets can appear on Facebook newsfeeds, aimed at tricking the unwitting into revealing their personal information.

Somewhat more benignly, some college students use fake names in an effort to protect their Facebook content from the eyes of future employers.

Mr. Sullivan declined to say what portion of the company’s now one billion plus users were fake. The company quantified the problem last June, in responding to an inquiry by the Securities and Exchange Commission. At that time, the company said that of its 855 million active users, 8.7 percent, or 83 million, were duplicates, false or “undesirable,” for instance, because they spread spam.

Mr. Sullivan said that since August, the company had put in place a new automated system to purge fake “likes.” The company said it has 150 to 300 staff members to weed out fraud.

Flags are raised if a user sends out hundreds of friend requests at a time, Mr. Sullivan explained, or likes hundreds of pages simultaneously, or most obvious of all, posts a link to a site that is known to contain a virus. Those suspected of being fakes are warned. Depending on what they do on the site, accounts can be suspended.

In October, Facebook announced new partnerships with antivirus companies. Facebook users can now download free or paid antivirus coverage to guard against malware.

“It’s something we have been pretty effective at all along,” Mr. Sullivan said.

Facebook’s new aggressiveness toward fake “likes” became noticeable in September, when brand pages started seeing their fan numbers dip noticeably. An average brand page, Facebook said at the time, would lose less than 1 percent of its fans.

But the thriving market for fakery makes it hard to keep up with the problem. Gaston Memorial, for instance, first detected a fake page in its name in August; three days later, it vanished. The fake page popped up again on Oct. 4, and this time filled up quickly with the loud denunciations of the Obama administration. Dallas P. Wilborn, the hospital’s public relations manager, said her office tried to leave a voice-mail message for Facebook but was disconnected; an e-mail response from the social network ruled that the fake page did not violate its terms of service. The hospital submitted more evidence, saying that the impostor was using its company logo.

Eleven days later, the hospital said, Facebook found in its favor. But by then, the local newspaper, The Gaston Gazette, had written about the matter, and the fake page had disappeared.

Facebook declined to comment on the incident, and pointed only to its general Statement of Rights and Responsibilities.

The election season seems to have increased the fakery….

Strategy As Simple Rules

From the Harvard Business Review, October 2012 issue..

 

http://hbr.org/2001/01/strategy-as-simple-rules/ar/1?conversationId=3309386