What Is The Point Of A University Degree, Anyway?

Years ago as a young buck, I sat on the university commons grass and pondered WTF it was all about. I made an immediate decision that I no longer cared what others thought of me. My mind would only be focused on things that were important to me. Secondly, I questioned the strict educational requirements for a degree and determined that I would focus on learning only from the very best professors on campus, and let the degree qualification chips fall where they may.


Years ago as a young buck, I sat on the university commons grass and pondered WTF it was all about. I made an immediate decision that I no longer cared what others thought of me. My mind would only be focused on things that were important to me. Secondly, I questioned the strict educational requirements for a degree and determined that I would focus on learning only from the very best professors on campus, and let the degree qualification chips fall where they may. This led me to two minors in philosophy and photography, and not much concern about fitting into corporate requirements for a job.  In the end, I came out only one-half credit off, and arm wrestled with the Academic VP over one semester of volleyball, which, coming from southern California, I actually loved.  I got the real education I wanted, and ironically also managed to secure employment with one of the best new companies in the country.  Later, my Harvard MBA colleagues would say to me that they envied my education, and I would tell them that I envied their Harvard MBA’s.  In the end, neither mattered.

This opinion piece from the New York Times Sunday Review caught my eye, and after reading it I share the views of the author. In my university teaching experience, I have seen many of the same things mentioned by the author, particularly a greater focus on jobs, less emphasis on excellence in their area of focus, and the dramatic inflation in grading.  When I was in university an “A” was at least 90% or above. When I started teaching I was shocked to learn that the bar for an “A” had been lowered to 80%. It seems that there are now an infinite number of variations of an “A” spanning 20 percentage points. I well remember my own experience at Oxford with ” first, upper second or second class” degree awards. A “first,” a la Stephen Hawking or Alan Turing is to this day an extraordinary accomplishment.  I was shocked by the grading dilution and then began asking some of my industry colleagues their experience from university. They were equally shocked by the dilution of an “A”.  Then I had students arguing with me and complaining to the Dean about their 80% “A” because it lowered their overall GPA.  With regard to those students who have sought me out for additional “out of class” advice, counseling and guidance, I am pleased to say that I have a small group of students who have used me very effectively to advance their learning and their careers. Some have continued to do so even after leaving university. At the same time, that number mirrors the smaller numbers seeking guidance and tutoring. As higher education inexorably moves more toward remote online learning, I worry about the consequences.

ATLANTA — IN the coming weeks, two million Americans will earn a bachelor’s degree and either join the workforce or head to graduate school. They will be joyous that day, and they will remember fondly the schools they attended. But as this unique chapter of life closes and they reflect on campus events, one primary part of higher education will fall low on the ladder of meaningful contacts: the professors.

That’s what students say. Oh, they’re quite content with their teachers; after all, most students receive sure approval. In 1960, only 15 percent of grades were in the “A” range, but now the rate is 43 percent, making “A” the most common grade by far.

Faculty members’ attitudes are kindly, too. In one national survey, 61 percent of students said that professors frequently treated them “like a colleague/peer,” while only 8 percent heard frequent “negative feedback about their academic work.” More than half leave the graduation ceremony believing that they are “well prepared” in speaking, writing, critical thinking and decision-making.

But while they’re content with teachers, students aren’t much interested in them as thinkers and mentors. They enroll in courses and complete assignments, but further engagement is minimal.

One measure of interest in what professors believe, what wisdom they possess apart from the content of the course, is interaction outside of class. It’s often during incidental conversations held after the bell rings and away from the demands of the syllabus that the transfer of insight begins and a student’s emulation grows. Students email teachers all the time — why walk across campus when you can fire a note from your room? — but those queries are too curt for genuine mentoring. We need face time.

Here, though, are the meager numbers. For a majority of undergraduates, beyond the two and a half hours per week in class, contact ranges from negligible to nonexistent. In their first year, 33 percent of students report that they never talk with professors outside of class while 42 percent do so only sometimes. Seniors lower that disengagement rate only a bit, with 25 percent never talking to professors, and 40 percent sometimes.

It hasn’t always been this way. “I revered many of my teachers,” Todd Gitlin said when we met at the New York Public Library last month. He’s a respected professor of journalism and sociology at Columbia, but in the 1960s he was a fiery working-class kid at Harvard before becoming president of Students for a Democratic Society.

I asked if student unrest back then included disregard of the faculty. Not at all, he said. Nobody targeted professors. Militants attacked the administration for betraying what the best professors embodied, the free inquisitive space of the Ivory Tower.

I saw the same thing in my time at the University of California, Los Angeles, in the early 1980s, when you couldn’t walk down the row of faculty offices without stepping over the outstretched legs of English majors lining up for consultations. First-year classes could be as large as 400, but by junior year you settled into a field and got to know a few professors well enough to chat with them regularly, and at length. We knew, and they knew, that these moments were the heart of liberal education.

In our hunger for guidance, we were ordinary. The American Freshman Survey, which has followed students since 1966, proves the point. One prompt in the questionnaire asks entering freshmen about “objectives considered to be essential or very important.” In 1967, 86 percent of respondents checked “developing a meaningful philosophy of life,” more than double the number who said “being very well off financially.”

Naturally, students looked to professors for moral and worldly understanding. Since then, though, finding meaning and making money have traded places. The first has plummeted to 45 percent; the second has soared to 82 percent.

I returned to U.C.L.A. on a mild afternoon in February and found the hallways quiet and dim. Dozens of 20-year-olds strolled and chattered on the quad outside, but in the English department, only one in eight doors was open, and barely a half dozen of the department’s 1,400 majors waited for a chance to speak.

When college is more about career than ideas, when paycheck matters more than wisdom, the role of professors changes. We may be 50-year-olds at the front of the room with decades of reading, writing, travel, archives or labs under our belts, with 80 courses taught, but students don’t lie in bed mulling over what we said. They have no urge to become disciples.

Sadly, professors pressed for research time don’t want them, either. As a result, most undergraduates never know that stage of development when a learned mind enthralled them and they progressed toward a fuller identity through admiration of and struggle with a role model.

Since the early 2000s, I have made students visit my office every other week with a rough draft of an essay. We appraise and revise the prose, sentence by sentence. I ask for a clearer idea or a better verb; I circle a misplaced modifier and wait as they make the fix.

As I wait, I sympathize: So many things distract them — the gym, text messages, rush week — and often campus culture treats them as customers, not pupils. Student evaluations and ratemyprofessor.com paint us as service providers. Years ago at Emory University, where I work, a campus-life dean addressed new students with a terrible message: Don’t go too far into coursework — there’s so much more to do here! And yet, I find, my writing sessions help diminish those distractions, and by the third meeting students have a new attitude. This is a teacher who rejects my worst and esteems my best thoughts and words, they say to themselves.

You can’t become a moral authority if you rarely challenge students in class and engage them beyond it. If we professors do not do that, the course is not an induction of eager minds into an enlarging vision. It is a requirement to fulfill. Only our assistance with assignments matters. When it comes to students, we shall have only one authority: the grades we give. We become not a fearsome mind or a moral light, a role model or inspiration. We become accreditors.

Why I stopped teaching


We all have our own reasons why we stopped teaching. Some are voluntary, others involuntary. John Beck discusses many of the uncomfortable issues of evaluation and faculty politics that get in the way of the joy of teaching

Management In The Brave New World: The Cloud, Big Data And Smart Mobile


This is the first in a series I will be posting on management education and the crucial link with cyber skills and awareness of how the Web works.

Profound changes in the World of Information, “the cyber world,”  are dramatically impacting management: the urgent need for management to understand the brave new cyber world, to develop new management skills to cope with it, and to adapt their entire organizations to this new environment.  It is not hyperbole to say that it is  a “strategic inflection point” for the entire practice of management.  I recently showed my undergrad and graduate strategy students a video of a very recent Charlie Rose interview with John Chambers, CEO of Cisco Systems. In that interview Chambers emphasized the acceleration of the Adizes corporate life cycle, in many cases to less than ten years, and the need for constant reinvention to survive in this challenging and rapidly changing new world.  This is now also true about the teaching of Information Technology to management students and to all undergraduate students for that matter.

In the late 1980’s The University of California at Santa Cruz was a bit of an anomaly in requiring that all undergraduate students take a course in UNIX and C++ programming.  The Internet at that time was little more than a text-based blinking green cursor on a tiny terminal. Tim Berners-Lee had not yet invented “Mosaic, the world’s first Internet browser, or the concept of URL’s.  Despite some griping from the students, most went on to realize the value of this in their curriculum.  There was even, Santa Cruz Operation, (SCO) a quirky little company in the heart of Santa Cruz, that had bought Microsoft’s proprietary version of UNIX, known as Xenix, and had carved out a modest niche market for it, and provided a conduit for some UCSC students to find work.   Later, as the browser world began to explode, the UC system made HTML web development skills mandatory. Now we have even advanced beyond applications like FrontPage and Dreamweaver, which dramatically advanced Web page development for non-programmers, to XHTML and CSS, providing another leap forward.

I realized just how big this all would become when I was an executive with Sun Microsystems and we hosted an industry analyst conference down at the Carmel Valley Country Club.  The first clunky browser, Mosaic, had just become available from a young guy named Marc Andreesen, then at the National Supercomputer Center in Chicago.  Sun wanted to show off its big enterprise server systems.. John Gage, Sun’s Chief Technology Officer at the time, had other ideas.  Gage’s keynote talk to the analysts after dinner was only about Mosaic and the big change it made in how one could use the Internet.  From that point on, the conference was not about Sun Microsystems enterprise servers.  It was about Mosaic and the Internet..

But to this day,  the further away we get from California universities, the less pervasive are those skills among undergraduates, unless they motivate themselves to learn them on their own.  Years ago, thinking of my own son, I began declaring that a world of “have’s” and have not’s” would emerge very soon: those with cyber skills and those without them, and the career consequences of that dichotomy were likely to be severe. As I am embarking on teaching Information Technology Management next semester, I am struck that much of the teaching material available has not yet caught up to this new world environment.   Things are moving so fast, that it is almost inconceivable that a traditional print textbook could be written, reviewed, published and distributed before it was already obsolete. The very teaching of the topic implies the need to use the newest and most versatile online Web resources and hands on teaching methods.

My first shared video explores The Cloud and the problems of managing in the world of the Cloud.

[http://pro.gigaom.com/webinars/webinar-zenoss-managing-the-cloud/#ooid=s4ZTZvMjrFXhCd3-uaCC8H8ULCUUtRoe]